Daily Archives: May 6, 2015

Mind Your Language

What are the two biggest purchases you’re ever likely to make in your life? Well unless you’re  a billionaire (in which case a Gulfsteam Jet and a  150 foot yacht probably came to mind) you most likely thought of a house and a car. With so much money at stake, and the re-purchase cycle being a relatively long one, you’d think the marketing in the property and automotive fields would be faultless. But it isn’t – far from it. And one of the crucial areas they slip up is in the use of language. Let me give you a couple of examples… Continue reading

Graffiti Removal

If you live in an urban area, it’s hard to escape the conclusion that graffiti is on the increase, and as we know, wherever there’s a problem, there’s an opportunity. The demand for graffiti removal has never been greater.

Graffiti  removal isn’t something that requires any prior experience. You could learn the necessary skills pretty quickly. There are plenty of resources online. Whilst there would inevitably be an investment to be made in equipment and a learning curve to travel,  this does seem like  a booming business which anyone could profit from, provided they’re prepared to put in a little time and effort. And as an added bonus, you’d be doing something that improves the area you live in for everyone.

This is well worth considering for anyone who wants to run a good old-fashioned ‘hands on’ business.

Teenage Spending

I just read an interesting survey of the spending patterns of US teenagers in 2015. If you want to get hold of  a slice of  the disposable income of this group of consumers (albeit their UK counterparts), it makes interesting reading. Here’s a summary of some of the more useful statistics for us here in the U.K.

Athletic-leisure, preppy, leggings and jogging pants are among the top teen fashion trends. The most preferred brands include Ralph Lauren, Nike, Lululemon, Victoria’s Secret, Vineyard Vines, UGG Australia and Timberland.  Michael Kors is  the No. 1 preferred handbag brand. MAC is the top preferred cosmetic brand.

Teens who spend above-average amounts on beauty prefer customer reviews over product selection as a guiding  factor in online purchasing decisions. Thirty-six percent anticipate playing more video games in 2015.

Food accounts for 23% of teens spending, followed by clothing (20%), accessories/personal care/cosmetics (10%), video games/systems (8%), car (8%), electronic/gadgets (8%), shoes (7%), music/movies (6%), concerts/movies/sporting events (6%), books/magazines (2%), furniture (1%) and other (4%).