How do you get people to slow down when they’re driving through areas heavily populated by children or near to schools? The solution which Slow Down GPS have come up with is interesting – when a driver approaches one of those areas, the voice on the satellite navigation changes to that of a child. The makers say that because we have a natural instinct to care for children, this causes visceral, physical and behavioural reaction – prompting them to pay closer attention to the road.

The first thing you need to do to get someone to change their behaviour is get their attention. If you can get their attention and then focus it immediately on the point you want to make, so much the better.  This idea seems to achieve both.

I’m not sure how you might use this, but I’m sure it will strike a chord with someone. How might you wake your customers from their daydream, and then get them to do what you want?

The trend for online reviews of products and services continues to grow. The latest thing we’ve seen is Picky, an app available for smartphones that enables users to record and upload their own 60 second reviews for other users to view. I mention this for two reasons:

1. There are sure to be commercial opportunities for people who attract plenty of viewers to their reviews, as there are for  contributors to Youtube, Instagram and the like

2. The app could be a good source of unbiased information about products and services you are considering buying.

More information can be had from www.picky.co

I’m not a fan of camping – give me some solid walls and a roof every time – but I know many people are. And with the ever increasing cost of  hotels, it’s not really surprising. But where do you camp? Well in the United States, it’s all a lot easier thanks to Hipcamp.com.

Hipcamp connects would-be campers and land owners. Go to the site and you can either list your land for rent (if you’re a landowner) or search for camping land in the area you want to visit. Users can check price, location  and availability directly on the site. The site owners are currently offering landowners $500 to register on the site –  a sure sign that there’s money to be made.

Perhaps something  like this would work here in the UK. Plenty of people own enough land for a small campsite and camping is more popular than ever. This sort of service works here for holiday flats and apartments (See Airnb.com) so why not  campsites?