A lot of great business ideas arise out of personal adversity, and that was certainly the case for  Vanessa Cowan. In 2014 noticed she was losing her hair. It was a traumatic experience that ended with her being completely bald. She looked around for help and was dismayed by what she found. It was then that she decided to turn her condition into a positive.

Glamorous Butterfly is now the nations premium supplier of custom cut and dyed wigs. The range runs from free wigs, for those who can’t afford them, to £10,000  tailor-maid creations. Venessa’s success has been driven by fully understanding the practicalities and emotions of the problem, and being determined to help.

So what’s bothering you and what could you do to solve the problem for other people? The answer could not only help thousands, but also be your passport to prosperity.

www.glamorousbutterfly.co.uk/

I just read about a stackable drinks tray called Muggi that is guaranteed for 88 years. That got my attention in a way which a 10 year guarantee or even a Lifetime Guarantee,  wouldn’t have. Why? Because I’ve never seen an 88 year guarantee before.  It’s an unusual number and it stopped me in my tracks, as it would most people I think.

This is something worth thinking about when you’re attaching numbers to anything business related – prices, guarantee periods, service periods or whatever.  Use the same numbers as everyone else and they will just wash over your potential customers unnoticed.  But do something a bit different and it will give them pause for thought. And while they’re paused, they just might buy something.

www.muggi.co.uk