What’s the first thing you need for a wedding… a bride and groom, right? Not if you’re Japanese company Cerca Travel who have started organising solo weddings for women who want the experience but not the commitment.

The companies Solo Wedding is a two-day excursion where clients spend the night in a hotel as they go in for dress fittings, bouquet design, hair and make-up, and even a full photo shoot. Each of these services is handled by a professional in the industry and done with the same level of quality and attention to detail as a real wedding ceremony.

When she’s ready the ‘bride’ is taken to a beautiful location for a commemorative photo shoot. There’s even the option to have a decorative man between the ages of 20 and 70 to pose alongside you.

I don’t know what to make of this and have no idea whether British women might buy into this kind of service – but stranger things have worked!