Review from Business Opportunity Website.
If you have even the slightest interest in Business Opportunities, the chances are you have either heard of Streetwise Marketing or received a sales letter from them.
They have been around for 15 years now, starting from a tiny office and building up to a £5 million pound a year turnover. The company is run by John and Michael Harrison – now please note – they may share the same surname but are not related.
John Harrison’s role is to write the sales letters and in those fifteen years he has been very busy. It has also given him the time to hone his copywriting skills. And let me tell you, he has become a very good student. In fact he’s now good enough to become the teacher. And with this, his second book, it shows. Continue reading
Review from Amazon.
Mr Harrison is probably the UKs most successful copywriter. His company, some readers may know, is Streetwise Marketing. He has written a number of “books”, and they are all superb.
The format for all his “books” is the same. They are in fact collections of his rants and observations, which are brilliantly and without exception, humorously crafted into business lessons. Each rant/lesson is only 3-4 pages long. The idea of the books came from using a collection of his blog rants from which I think he donated the proceeds to charity, but obviously it gave him an additional marketing exposure.
Its ideal to dip into. There’s no theory. Just practical, no-nonsense ideas on how a business person should look at things to create their marketing edge.