I’ve just been reading about a Uruguayan shoe company called MAMUT who are accepting plastic bottles as payment for their summer shoes to try and assist the drive to clean up local beaches. Each bottle is valued at around four dollars against a new pair of shoes.

This seems like a win-win situation. The company get some valuable free publicity which should result in more customers, and there is also a recycling and environmental element too.

Is there some way in which your business could embrace recycling and the environmental movement to garner publicity and  additional business as well as doing some  good for the community at the same time.