Do you know what unboxing videos are? I didn’t until yesterday and then when I found out my first reaction was, ‘nobody will want to watch that’! Shows what I know. The biggest channel on Youtube at the moment is an unboxing channel, and their most popular video has had 216 MILLION views so far.

Check out the ‘Fun Toyz Collector’ Channel on Youtube. I’m still incredulous as I write this, but all the videos consist of are a woman’s hands as she takes toys out of their box and describes the contents in one of the most irritating voices you will ever hear. There’s no clever filming, no witty comments….nothing. And yet almost all her videos have attracted millions of views – and of course the huge advertising  revenue that comes with that kind of audience.

I’m struggling to understand the appeal, but there clearly is one.  So how might you cash in on the unboxing phenomenon? If I figure it out myself, I’ll let you know.