Daily Archives: May 13, 2015

Shifting Shirts

The internet has enabled companies to implement many innovative pricing models, and I just read about an interesting one from Brazil.

Foot-Trade is a stock exchange for football shirts. The site tracks Brazil’s biggest football teams and adjusts the price of the shirts in real time depending on the progress of each game.  The companies web based app converts statistics including goals, corners and tackles into fluctuating prices.  Users begin by selecting which game they wish to follow, and can complete their transaction at any price that  attracts them during the match.

A couple of questions spring to mind:

1. Who will be first to bring this pricing idea to the UK?

2. What novel pricing structure could you come up with for your product or service?

www.foot-trade.com.br

Green Hotels

Do you feel guilty about your holiday travel carbon footprint? Then maybe you should book your hotel through ‘Green Hotel’ World.  It works like a regular hotel booking service with the major difference that it provides information on the green credentials of the hotels being considered and promises to offset 26.6kg Co2 per overnight stay booked through them. Apparently this corresponds to the global average energy use per guest per night.

Carbon offset provides a unique point of difference for this company in what is a pretty crowded market. Might offering  to offset the carbon footprint of using your product attract new customers or retain the ones you already have? This won’t be applicable to everyone, but it’s worth thinking about.

www.greenhotelworld.com