Swedish band, John Moose, have come up with something pretty unique for their new album – it’s music that you’re only allowed to play in the woods!
The story goes that the band feel that the woods are the ideal environment for listening to their music and so their album is only available via a mobile app. The app uses the devices GPS to establish whether the user is in the woods.
The band say they’re hoping that the free app will encourage fans and journalists to seek out the peace and serenity of nature for a unique listening experience. Fittingly, the album contains songs about escapism, isolation and the human connection with nature.
I don’t know about that, but as a device for getting the name John Moose out to a lot of people who have never heard of them (including you) it seems to have worked rather well. Is there some way you could restrict the use of your product in some way, and create some free publicity in the process?