Monthly Archives: December 2016

Automatic Dog Poo Collection

One of the worst aspects of owning a dog is picking up its poo. Well now a new invention aims to put a stop to it.

The Piqapoo clips onto the base of a dog’s tail and contains collection bags that can then be dropped directly into a  bin. Owners never have to touch the bag. Piqapoos can be ordered in different sizes for different breeds of dog and are soft and lightweight.

The developers, who have just raised over £40,000 on Kickstarter to go into production, claim the design has been tested on more than 100 dogs. Each Piqapoo should last for at least a year.

I don’t know whether this will be a success , but the money raised suggest that it strikes a chord with dog owners. The developers are dog owners, and this is a classic case of  developing a business idea by solving a problem you’re experiencing yourself.


The Husband Nursery

Like a lot of men, I don’t like shopping and so I was interested to read about an idea to make it more bearable.

When Shanghai’s new Vanke Mall opened, it included a Husband Nursery. Women are able to leave their husbands relaxing with newspapers, magazines, games, cold drinks and a massage chair. Women who don’t particularly enjoy shopping have already been enquiring about the possibility of the mall opening a similar room for them.

This sounds like an idea which could be rolled out to other locations. Thinking more widely, where else might a sales process be helped by keeping family members occupied who have little or no interest in what’s being purchased?

Free Luggage Wrapping Service Used As Advertising

Luggage firm, Samsonite recently came up with an innovative way to get their company name in the public eye.  The company opened a one-day Samsowrap stall in Spain’s Palma airport. For passengers traveling with any suitcase other than a Samsonite, the company offered to wrap their luggage for free. The catch was that each suitcase had to display a large sign declaring “I Wish I Had A Samsonite.”

Luggage wrapping protects the case and strengthens it by encasing it in protective plastic. Samsonite estimates that the stall wrapped more than 1,200 pieces in one day, with the luggage going to more than 120 different destinations.

Is this an idea you could copy, or adapt to your product? The underlying principle is to give people something visible for free which carries a promotion for your company, and  will provide a benefit. And if it covers up a competitors product, so much the better!