Like a lot of men, I don’t like shopping and so I was interested to read about an idea to make it more bearable.

When Shanghai’s new Vanke Mall opened, it included a Husband Nursery. Women are able to leave their husbands relaxing with newspapers, magazines, games, cold drinks and a massage chair. Women who don’t particularly enjoy shopping have already been enquiring about the possibility of the mall opening a similar room for them.

This sounds like an idea which could be rolled out to other locations. Thinking more widely, where else might a sales process be helped by keeping family members occupied who have little or no interest in what’s being purchased?