Author Archives: admin

WHERE DO OLD FOOTBALLERS GO?

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In the days before footballers got paid £100,000+ a week, you always knew where you’d find an ex-player after retiring – behind the bar of his own pub. It was the career of choice for any player who hadn’t gambled away his wages. Did you ever wonder why?

I think it’s because people naturally gravitate towards businesses they enjoy patronising themselves. If you enjoy spending your leisure time in a pub, why not get paid for it instead? It’s the same thought process that has led people to open coffee shops, gyms, and myriad retail establishments. But does this make sense?

Well, yes and no. If you’re an enthusiastic consumer of something, you should have a good feel for what the market wants. That’s bound to be an advantage. But at the same time, it would be an extra-ordinary coincidence if the optimum business for you turned out to be the type of business you personally enjoy frequenting most as a consumer. And there’s always the chance that you will metaphorically ‘drink the profits.’

The lesson to take away from this is to thoroughly question your motives for following the business path you’ve chosen. If it’s nothing more than an extension of your consumption preferences, it could be worth a rethink.

Motivational Quote Of The Day

 “Most of the important things in the world have been achieved by people who have kept on trying   
when there seemed to be               no hope at all.”                                   

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Dale Carnegie

Alternative   
Quote Of The Day

“I’m in no condition to drive…..wait! I shouldn’t listen to myself, I’m drunk!”  

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Homer J Simpson 

Pin-Picking Advice

Let me ask you to choose a number between 1 and 50. Pick it at random. Okay? Now, if, like me, your choice was thirty seven, you are in potential trouble. You have what’s known as a ‘group mind’. Apparently, we all follow the herd.

That’s a problem when it comes to picking a PIN number or a password most of us are very predictable! For a PIN, we pick our date or year of birth. Common passwords are 123456, abc123, qwerty, computer, password and the name of the website we’ve accessed.

Other favourite passwords relate to the names of our partners, children and favourite football team. Bottom line? Stick with the random four-digit number sent to you by your bank or, if you prefer, choose a random one of your own. Likewise, passwords – one for each site etc – should be a random mix of letters and numbers, upper and lower case etc.

Today’s National Day   

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NATIONAL BEST FRIENDS DAY!  

PUBLISHERS NOTICE

Forty-year Betting Veteran Makes Shocking Confession…

“I Still Don’t Have A Clue
  Which Horse Will Win!”

But By Analysing The Result Of Over
100,000Races, I’ve Discovered A Back Door
Route To a £20,000+ Guaranteed Year
Round Profit From Carefully Selected UK
Races…

Anyone Can Copy Me, It Takes Just
Ten Minutes A Day. And You Get To
Choose How Much You’ll Win…£10…
£20…Or Even £50 A Race!

For the full story visit;

www.streetwisenews.com/shotgun

THE POWER OF CURIOSITY

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Bulletin reader Bob Gregory received this envelope from a restaurant he’d visited before. Rather than a straightforward discount voucher, this is a bit different. It demonstrates the power of one of the most important influencers on human behaviour – curiosity.  

As you can see, the envelope offers money off  a meal at the restaurant, but here’s the  difference, you only find out how much of a discount after eating the meal and opening the envelope on receipt of the bill. It could be 25% or it could be 50%. It’s a surprise and you’re not allowed to find out beforehand.

Will it work? Well it certainly worked on Bob because he booked a meal, and I can see why. It’s something different to the ubiquitous discount voucher, and there’s an element of intrigue and excitement. Bob won’t know how much he’s saved until afterwards. 

Now he may suspect, as would many others, that the discount will be 25%,  but he doesn’t know for sure. Maybe it will be more. There’s only one way to find out.

Is this something you could use in your business? It seems to me there are many different ways this idea could be used. I’ll certainly be thinking about it.  

Motivational Quote Of The Day

“You will never find time for anything. If you want time you must make it.”                 

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Charles Buxton

Alternative Quote Of The Day

“Everywhere is within walking distance if you have the time.”

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Steven Wright

You’re Never The Wrong Age

I never like to miss the chance to nail the “I’m too young/old excuse, and Nathan Clark has given me another chance. Eleven year old Nathan was doing his maths homework and needed to find a ruler. He looked down at his pencil and that’s when the inspiration hit – why not combine a ruler with a pencil? 

He went out and found a manufacturer, but their minimum order was 1,000 pencils. Not having the funds to proceed, Nathan made a video appeal and approached a fund raising company called Kickstart to raise the $350 he needed. Three days later over $2,500 had been pledged. 

 Will this make Nathan a millionaire? Probably not, but with the ambition and drive that he clearly has, Nathan will have a big success on his hands at some stage in the future.

Now consider this, if he can do all this at eleven, do you have any reason for not taking action with your own pals? 

Today’s National Day   

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NATIONAL FLUFFY SLIPPERS DAY!  

PUBLISHERS NOTICE

Forty-year Betting Veteran Makes Shocking Confession…

“I Still Don’t Have A Clue
  Which Horse Will Win!”

But By Analysing The Result Of Over
100,000Races, I’ve Discovered A Back Door
Route To a £20,000+ Guaranteed Year
Round Profit From Carefully Selected UK
Races…

Anyone Can Copy Me, It Takes Just
Ten Minutes A Day. And You Get To
Choose How Much You’ll Win…£10…
£20…Or Even £50 A Race!

For the full story visit;

www.streetwisenews.com/shotgun

The World’s Most Successful Author Shock!

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If I asked you to name the most successful author of the millennium so far, I think you might come up with writers like J K Rowling, Tom Clancy, Dan Brown and John Grisham, but I doubt you’d come up with the right answer. And yet he’s a man whose had more bestsellers over the past five years, than all those four – combined! 

His name is James Patterson, and it’s ‘own up to ignorance time’ for me, because I’d never even heard of him until yesterday. Which is a bit worrying because he sells over £60 million worth of books a year. I must pay more attention. 

Anyway, what’s interesting is how he does it, because it carries with it, some invaluable insight for anyone who wants to make a great deal of money – no matter what the field. 

Unlike most other authors, Patterson doesn’t stick to one genre. He creates books that he thinks people will buy, irrespective of the genre. So he starts with the market, and then creates products to fit. Very few authors do this, and not enough business people do it either. They fall in love with a product rather than a market. This is a big mistake. A so-so product put into the right market will always make more money than a fantastic one put into the wrong one. 

Patterson doesn’t write books he likes, or even ones he would want to read himself. He creates books that the maximum number of people will want to buy. 

Once he’s identified a ‘hot’ market, he knows that output is going to be critical to capitalising on the opportunity. So rather than operate like most authors who agonise over every word for years, he employs a team of co-writers who work to his brief and produce the first drafts. This enables him to work fast ~ getting up to six books a year out on the market. So he never has all his eggs in one basket at any one time – and he has plenty of baskets. 

That’s another valuable lesson no matter what business you’re in. If you insist on doing everything yourself, it’s very difficult to fully capitalise on an opportunity, or indeed to create multiple revenue streams. There simply aren’t enough hours in the day. 

James Patterson is an author, but he’s clearly very much an entrepreneur too. I’m not in a position to comment on his ability as a writer, but my guess is that there are many others out there of equal talent who are struggling to make a living – let alone raking in sales of over £60 million a year. The difference is that he finds out what the market wants, gives it to them in volume, milks it for all it’s worth ~ and then is adaptable enough to move on to the next ‘big thing’ when a new opportunity presents itself. 

When you take that approach, almost any idiot can make money… 

And I should know! 

 John Harrison

REAL LIFE CATCHES UP WITH BATMAN!

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When I was a kid, my favourite TV show was Batman – not that modern serious nonsense, but the tongue-in-cheek 1960’s series starring Adam West.

One of my favourite scenes (which actually appeared in the feature film) is when Batman is lowered into the sea from a rope ladder attached to a helicopter. His legs disappear below the waves, and when he’s hauled back up, we see that the most unconvincing rubber shark has attached itself to his leg.

Batman is unfazed. He reaches into his utility belt (how I wanted one of those!) and pulls out an aerosol can. On the side are printed the words ‘Shark Repellent Spray.’ One squirt and the unfortunate fish is forced to loosen its grip and crashes back down in to the sea.

It was a bit of frivolous fun maybe, but there’s nothing funny about shark attacks. Recently there have been two high profile cases in which tourists have been killed by sharks while out swimming. I don’t think anyone has developed a repellent spray yet, but Joel Centeio may have come up with something even better.

It’s an electronic repelling device which a swimmer can attach to his arm or wrist by Velcro. In tests carried out by divers, the compact and watertight device drove sharks away. Apparently it works by emitting an electrical pulse which affects the gel in the sharks nose.

There’s no doubt that the perceived danger of shark attack is a lot higher than the actual danger, but that will only serve to boost that market for this device.

Even paranoid British surfers and swimmers could be a viable market!

Motivational Quote Of The Day

“It’s important to have a plan, a big picture. You can deviate from it or change it completely, but it gives you something to work for.”             

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Shannon Miller

Alternative   
Quote Of The Day

“Ah, yes, divorce…from the Latin word meaning to rip out a man’s genitals.”

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Robin Williams

Talk O Clock

I checked the calendar and it’s not April 1st. This is a genuine business, but it has to be one of the strangest we’ve seen this year.

So you need to get up at 6.00am tomorrow morning…. What do you do? Set your alarm clock? No that’s too simple. What you do instead is contact Talk O Clock, who for a fee will get a complete stranger to ring you up and wake you in whatever way they see fit. The company have a panel of ‘wakers’ who (for reasons I can’t imagine) feel that waking a complete stranger at the crack of dawn is an enjoyable use of their time. If the customer doesn’t answer, he is called again by a robot. Amazing.

The more I think about it though, maybe it’s not such a bad idea. You have someone who wants to be woken by a stranger, and someone else who wants to wake strangers. Maybe a pair of weirdo’s who are made for each other!

Today’s National Day   

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NATIONAL LEAVE THE OFFICE EARLY DAY!  

———————————————————————————–

IMPORTANT PUBLISHERS NOTICE…

Forty-year Betting Veteran Makes Shocking Confession…

“I Still Don’t Have A Clue
  Which Horse Will Win!”

But By Analysing The Result Of Over
100,000Races, I’ve Discovered A Back Door
Route To a £20,000+ Guaranteed Year
Round Profit From Carefully Selected UK
Races…

Anyone Can Copy Me, It Takes Just
Ten Minutes A Day. And You Get To
Choose How Much You’ll Win…£10…
£20…Or Even £50 A Race!

For the full story visit;

www.streetwisenews.com/shotgun

ARE YOU A FISH OUT OF WATER?

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I watched a fascinating programme about longevity on BBC2 the other evening. It featured societies where people tend to live much longer than the average. There was a lot of interesting stuff to come out of it, but what the researchers have found in Japan, has wider implications than for health and longevity. 

In the Okinawa islands, the population routinely expect to live ~ and be healthy ~ well into their nineties. The reasons aren’t totally clear, but it’s thought to be something to do with the traditional soya protein-based diet, and the fact that the people there tend to eat very little by western standards. 

Now here’s what’s interesting… 

The fact that the people thrive on that diet and lifestyle is down to their heredity ~ what their ancestors have experienced and endured throughout the centuries. Their bodies have geared up, and adapted, to thrive on it. If you or I were to take up the same regime, we wouldn’t necessarily get the same results though. 

This is borne out by what happens when the young Okinawa leave the islands and live in the city. When they move to a more western-based lifestyle, not only do they lose all the benefits of their heredity, but they actually fare worse than their contemporaries, who have been brought up in that environment. Their life expectancy actually falls below the average. 

They have evolved to thrive in a completely different environment. Their heredity offers no benefits in the new environment, but massive ones in their natural one. 

I’m sure this is a phenomenon which stretches way beyond the health and longevity arena. We all have skills, attributes and predispositions, and if we’re not getting the results and outcomes we want, it could because we’re applying them in the wrong environment. 

A Formula One car is awe-inspiring on a track, but wouldn’t get you out of your own street in the real world. A 50cc scooter would be totally useless on a motorway, but would get you around the centre of London better than anything else. 

Average natural abilities, applied in the right environment are far better, and more effective, than outstanding abilities applied in the wrong one. 

So are you applying your innate and acquired strengths in the right environment, or are you the proverbial fish out of water…or the Okinawan living on fast food? 

If you’ve ever felt you’ve not achieved as much as you deserve, the answer could lay here. 

 John Harrison

IMPORTANT PUBLISHERS NOTICE:

How To Get Weekly Compensation From The “Get-Rich-Quick-Gurus”

I’m receiving £938 a week straight out of their pockets! To find out how YOU could do the same visit….

www.streetwisenews.com/fortune