Here’s a strange thing….a company at the top end of a market, adapting an idea from the bottom end, and making it work.
I’m sure you’re familiar with the concept of the one day sale. A company hire a hall or empty shop unit and hold a one day sale of sports goods, leather goods, jewellery, furniture or something else.
These sales almost always operate at the lower end of the market. The key selling point is that stuff is dirt cheap and it won’t be here tomorrow.
Clemens en August do something remarkably similar, but at the other end of the market. They are high end Munich based fashion retailer, but their clothes aren’t available in shops or online. Instead, each season they travel to international cities, selling their collections in contemporary art galleries for only three days at a time.
This tour system allows the company to cut out the retail margin, and the selling point is very similar-this is very attractively priced, and if you don’t buy today, it won’t be here tomorrow. Exclusivity is added into the mix. The concept has been dubbed ‘clothes on tour’.
It’s an interesting concept isn’t it, and I’m sure it’s something that could be applied to other markets. Remember the key factors-a time-limited opportunity to buy an exclusive product at an attractive price. Here today, but gone tomorrow.
Motivational Quote Of The Day
“Plan your work for today and every day, then work your plan.”
Margaret Thatcher
Alternative Quote Of The Day
“A spa hotel? It’s like a normal hotel, only in reception there’s a picture of a pebble”
Rhod Gilbert
Sexcereal
Most products could benefit from a unique angle or twist. They say that sex sells, but I’ve never seen it applied to breakfast cereal before!
Sexcereal is a breakfast wholefood, purportedly designed to improve the sex lives of men and woman, with specific versions for each gender.
The female version contains cranberries, almonds, ginger and sunflower-designed to balance hormones-while the male version includes bee pollen, black sesame, wheat germ and Camu Camu – with the aim of restoring energy and testorone.
I’ve no idea whether this product will have any ‘impact’- I very much doubt it –but it’s an interesting angle which differentiates the product from the competition.
Might your product or service be promoted on it’s libido-enhancing properties?
Today’s National Day
NATIONAL REPEAT DAY!
PUBLISHERS NOTICE
“Here’s One Way To Make The Best Of This Crisis-
And Make A Healthy Ongoing Profit Into The Bargain!”
Dear Streetwise Customer,
If you’re anything like me, you’re totally sick of hearing about Covid-19.
And yet even if you’re not directly affected, it’s impacting on all our lives…And apart from a few people in the ‘right business’ it’s costing everyone money.
And yet there is a possible silver lining to this very ugly cloud.
What this current crisis has given a lot of us, is time…
Time to think, time to prepare and time to implement money making strategies which are totally immune to the mayhem going on.
Are you free during the evening between about 6.00pm and 9.00pm…’Soap Opera Alley’ when the TV is full of rubbish you don’t want to watch and you can’t really escape to the pub anymore?
Well if you are, I’d like to introduce you to a way to make £100-£200 an evening at home from your computer screen which anyone can learn fast – all while the masses are overdosing on Weatherfield and Walford doom and gloom.
As if we don’t have enough of that at the moment!
Let me just repeat, this method is immune to the financial mayhem we’re all currently experiencing. Not just immune…it actually thrives on it.
For full details, take a look HERE
This could be exactly what you need to fill both your time and your bank account in this very challenging period.
There’s no reason why you can’t come out of all this financially stronger than you went in, and have a money making strategy you can use for life.
Click HERE for more information
Kind Regards
John Harrison
P.S This Strategy works just as well in good times as it does in bad. Take a look today…