Mainstream news reporting seems to be driven by what you might call ‘flavour of the month’. Today it might be Ebola in West Africa, and then that gets forgotten about and the emphasis shifts to the Ukraine,  ISIS or whatever. Coda news is a new collaborative initiative involving experienced journalists from the likes of  the BBC and New York Times. It’s aim is to continue to focus on individual, single track crisis situations long after the focus has shifted elsewhere. The rationale is that there are people who want and need a much more long term and in-depth coverage of a situation than the mainstream provides.

You’re probably not in the news business but it’s an interesting metaphor for something which could make you a lot of money. Within every market, there’s usually a hardcore of people who want something more serious and ‘in depth’ than that provided by the mass market providers who are skimming the surface. This will mean different things in different markets, but these more committed individuals will often pay a substantial premium to get exactly what they want.

www.codastory.com