If you’ve ever tried to buy any road cycling gear, you’ll be aware that it is only made to fit people who are either under-nourished or dead. So I was interested to see a brand I hadn’t seen before at the weekend, which not only caters for the more normal cyclist, but does it in a humorous and memorable way.
The brand is called ‘Fat Lad At The Back’ (the name comes from a popular term of ‘endearment’ amongst cyclists) and the logo is prominent on everything they do. In a world where a lot of participants take themselves far too seriously, it makes a refreshing change.
I looked the company up and they seem to be doing very well, with contracts with a number of major retailers including Evans Cycles. Not bad for a company that was laughed out of Dragons Den in 2014.
I think this is evidence of the fact that doing something completely different to the norm can pay dividends in any market. Maybe this will provide a mental springboard for you to come up with an innovative idea in yours.