Have you ever considered the extent to which Google controls what you’re exposed to? Tap a search into the search engine and there are typically millions of results, but Google puts them in order (based on goodness knows what) so there’s very little prospect of you discovering stuff which Google places well down the list. Million short is a new search engine that attempts to address this. It enables users to remove up to the first 1,000,000 most popular results in order to make browsing the web more surprising and give the underdog a fighting chance.
After installing Million Short, users can simply select how many of the top results – anything from 100 to 1,000,000 – they want to discount, and then search as usual. Search results will then be displayed, along with details about which sites have been excluded. If the user spots a link they want to see, they can still access it.
Perhaps you might to give this a try, or maybe it will give you a little inspiration and encouragement. If there’s a desirable alternative to something as big as Google, there have to be viable alternatives to the ‘big boys’ in your market.