Pokemon By Proxy

You probably need to have been asleep for the past couple of weeks to have failed to have noticed the hysteria surrounding the new Pokemon app. The app is a game that enables phone users to go out and track down and capture virtual monsters which are to be found hiding in their locality. It hasn’t taken long for some people to spot a money making opportunity. For app users who are too busy (or lazy)  to go out and track down their own monsters, entrepreneurs are now offering to do it for them, for a fee. And it seems there are plenty of takers.

I suspect this opportunity to make money will be short lived, but it does demonstrate an interesting point – the range of things that people will pay to have done for them is probably wider than you think. If they’ll pay to have someone play a game for them, what else might they be prepared to pay for?

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