Profit From Your Holiday

Most people don’t need persuading to take a holiday, but it could actually be good for your bank balance as well as your general wellbeing.

By going into a different culture, location or environment you often become exposed to new ideas and influences which you simply wouldn’t get at home.

Australian couple Monica Liebenow and Phil Barham noticed a cartoon family in the rear screen of a car while travelling in California. When they returned, they explained the idea to a graphic designer friend and ended up creating something called ‘My Family Stickers’.

The stickers were similar to the American ones but with an Aussie twist. More than two million of the stickers have been sold in the past two years.

So don’t relax altogether on your next break. Keep half an eye and ear open to potential money making opportunities you can copy or adapt? It’s certainly worked for me in the past (perhaps stories for another day) and it could work for you too.

Motivational Quote Of The Day

“Business is the art of extracting money from another man’s pocket without resorting to violence.” 

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Max ( Amsterdam)

Alternative Quote Of The Day

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The World’s Worst Hotel

Most hotels are terrified of getting a bad reputation on Trip Advisor and other review sites. The Hans Brinker hotel in Amsterdam sees things differently. The hotel has embraced a marketing strategy which attempts to build its reputation as the worst hotel in the world.

The owners have published a book called The Worst Hotel in the World, and filmed a series of hilarious promotional videos which can be found on Youtube.

For around twenty euros a night, the hotel openly admit that guests can expect wafer thin mattresses, rusty beds, grotty paintwork, broken lifts and scruffy bathrooms. They proudly boast that the hotel has virtually no facilities.

It’s an interesting approach. If you can’t be the best, why not make a feature of being worst? It certainly differentiates the Hans Brinker from other poor hotels which I’m sure are equally bad. Many people looking for a budget hotel will choose to stay there just to say they’ve been in the worst hotel in the world.

Is this a strategy that you could employ in your market? It’s risky, but it could be worth thinking about.

Today’s National Day

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Dear Streetwise Customer,

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    Very Best Wishes,

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John Harrison