Uber seem to be taking over the world. The company is valued at $62.5 billion, and it now sits alongside Mcdonalds, Apple, Facebook, Disney and General Motors as one of the world’s largest companies. Now they’re looking to expand and innovate further by offering their service on subscription.

The service being trialed in just one area of New York at the moment, offers unlimited rides for $100 for two weeks or for $200 for the month. Much like an Amazon Prime subscription, this pricing option seems to be designed to entice people away from other competitors.

It raises a question we’ve asked her many times before – is there some way you could profitably offer your product or service Taon subscription, and both secure a guaranteed regular income AND lock in customers? Uber’s experiment shows it may apply to more businesses than you might think.