The 88 Year Guarantee

Green_Muggi_1024x1024-88-year_600xI just read about a stackable drinks tray called Muggi that is guaranteed for 88 years. That got my attention in a way which a 10 year guarantee or even a Lifetime Guarantee,  wouldn’t have. Why? Because I’ve never seen an 88 year guarantee before.  It’s an unusual number and it stopped me in my tracks, as it would most people I think.

This is something worth thinking about when you’re attaching numbers to anything business related – prices, guarantee periods, service periods or whatever.  Use the same numbers as everyone else and they will just wash over your potential customers unnoticed.  But do something a bit different and it will give them pause for thought. And while they’re paused, they just might buy something.

www.muggi.co.uk

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