A couple of year’s ago I spent the weekend in Birmingham. Now I haven’t been into Birmingham city centre for quite some time, and if I’m honest, I wasn’t expecting a great deal. Last time I was there, it was pretty awful – a mass of the worst architecture the 1960s had to offer, garnished with litter. But times have changed.
New developments at the Bullring and The Mailbox are as swish and sophisticated as you’ll find anywhere, and they’ve done a great job cleaning up and gentrifying the waterside areas with as many trendy bars, restaurants and clubs as you could wish for. It’s worth a visit just to see the massive hole in the ground that’s about to become The Cube – yet another landmark building on the canal side.
But I’m not writing this to sell you on a visit to Birmingham.
On Sunday, we had lunch at a place called The Handmade Burger Company, and the restaurant seemed to be doing a roaring trade. It deserves to do well. The burgers are excellent, as is the environment. It’s a business model that I think many entrepreneurs would do well to emulate. Stick to just one thing…specialize…and do it better than anyone else does.
I remember several years ago, wandering around an area just off Central Park in New York, looking for somewhere to eat. I came across a Pizza restaurant, the name of which I still remember – not because I have a good memory, but because it was called John’s.
Like The Handmade Burger Company, they stuck to just one thing, and made all their products from scratch on site. Their pizzas were outstanding, but if you wanted dessert you had to go somewhere else. Because they didn’t do deserts or starters. Just pizza. When I got home, I looked the place up and found it had been voted one of the top restaurants in New York.
One of the biggest mistakes restaurants make is trying to be all things to all men. The menus are too big and complicated, and they become jacks-of-all-trades, but masters of none. In an effort to please everyone, they end up pleasing no one. Everything is okay, but nothing is the best. And I think a lot of other businesses are like this too.
It’s an easy trap to fall in to. Sticking with the restaurant analogy for a moment, if you own The Handmade Burger Company, you know that anyone who doesn’t want to eat a burger today is not going to come to your restaurant. So why not do some pizza, and pasta, and Chinese, and fish & chips, and Indian and…?
The reason is that the quality will suffer, because you dilute what you do. Unless you’re a major chain or have bottomless pockets, you don’t have the skills and resources to do everything well. But almost anyone can pare it right down, and specialise in being the very best at doing just one thing. When you do that, you have a unique selling proposition that positions you right in the customer’s sights when he’s in the market for what you’re selling.
Whatever business you’re in, I think there’s a lesson here. We live in a world where specialisation pays dividends. Through the Internet and other communication systems, consumers are able to source and assess products and services better than ever before. In simple terms, they can shop around, and what they’ll shop around for is the very best in each field ~ not one of the ‘also rans’ who do several things in a so-so fashion.
You can’t be the best at everything, so pour all your effort and resources into being the best at one thing, and then do what you can to tell people about it. Just make sure it’s something that’s worth being the best at though…
Because if you open The Homemade Cow Heel And Tripe Company, you’ll end up eating your own product just to stave off hunger.
Kind Regards
John Harrison
PUBLISHERS NOTICE
PUBLISHERS NOTICE
Dear Streetwise Customer
I hope that you and your family are well.
I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now.
That’s what we thought until we heard from a guy called Craig Russell and how he was…
Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.
You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations.
Why did he concentrate on those?
Because he figured that the less ‘pro’s’ there were looking at these obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition.
Obvious when you think about it.
So why this message?
Because it seems like now is the perfect time to bring this to a wider audience…but not much wider!
You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.
For full details on what’s involved and why the limit, take a LOOK NOW.
If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.
For full details CLICK HERE
Very Best Wishes,
John Harrison
Streetwise Publications
P.S Almost forgot…you can get started with this for just £9.95. I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now and all will be revealed.