Sometimes a product becomes so commonplace in its generic form that we stop thinking about it at all, and the humble tea bag falls into that category. In recent years, tea companies have really gone out on a limb (well not really!) by creating round, triangular and pyramid shaped bags, but now a Taiwan company really has done something different.

Charm Villa has created tea bags designed to look like a goldfish. When placed in hot water, the colours of the leaves in the tea bag show through and resemble the patterns of goldfish scales. It’s a novelty of course, but it does serve to differentiate the companies tea bags from everything else on the market.

If you’re in a market where nobody really thinks about the physical characteristics of the product, you could gain a big competitive advantage by creating something which is cosmetically fresh while serving essentially the same function.