It’s not always necessary to start from scratch to create a winning product or service. Sometimes all you need to do is take an existing product, and adapt it for a new market.
We’ve all heard of the Swiss Army Knife. The Miss Army Knife looks very similar, except it’s pink and when you open its blades you find things like tweezers, nail files and safety pins.
The Swiss Army knife is mainly bought by men. The Miss Army knife uses the same idea but applies it to the other half of the population. Not a bad market.
I think it’s worth looking at products which are primarily created for, and sold to, one sex or the other, and then thinking about whether a version for the opposite sex might find a ready market.
Motivational Quote Of The Day
“You are never too old to set another goal or to dream a new dream.”
C S Lewis
Alternative Quote Of The Day
“Alcohol may be man’s worst enemy, but the bible says love your enemy.”
We’ve all received a wedding invitation at some time or other, but I doubt there are many of us that have received an invitation to a divorce. If an idea from Japan takes off here, that may be set to change.
A new business has been set up in Tokyo, which helps people to celebrate their divorce in much the same way that we currently celebrate weddings. At the moment, Japan and South Korea are the only countries where untying the knot is marked by some kind of ceremony.
Is this something I’d recommend you dive into here? Probably not at the moment (Given the number of fights that start at weddings, a divorce reception hardly bears thinking about!) but who knows in the future.
In any event though, I think it’s an idea which would be guaranteed to generate a huge amount of free publicity, and that could be a worthwhile outcome in itself – provided you have other businesses or projects which could benefit from the exposure.
Today’s National Day
NATIONAL RESPECT FOR PARENTS DAY!
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