Whichever city in the world you’re visiting, there are probably districts which mirror the characteristics of districts in places you know well. That’s the premise behind ‘Where is Williamsburg?’ a free app that mocks self-centred New Yorkers, while providing a useful travel tool.

Urban travellers have a tendency to compare the city they are visiting with their own, in order to help them understand it, and the app helps them to do that.

While ‘Where is Williamsburg?’ is tongue-in-cheek, the concept could prove useful and popular with tourists. Thinking more widely, people have a tendency to seek out the familiar, wherever they travel, so how might you capitalise on this knowledge?